Scripps and The Trade Desk Forge Partnership, Empowering Advertisers with Data-Driven Solutions
Scripps, a leading media company with a vast portfolio of local TV stations, digital platforms, and national networks, has announced a strategic partnership with The Trade Desk, a global advertising technology leader. This collaboration aims to provide advertisers with unparalleled access to data-driven tools and insights, empowering them to deliver highly targeted and effective campaigns. Through this partnership, Scripps will leverage The Trade Desk’s advanced data platform to provide advertisers with a comprehensive understanding of their target audiences. Advertisers will gain access to valuable insights into consumer behavior, including demographics, psychographics, and purchasing habits. By combining this data with Scripps’s rich audience data, advertisers can create highly personalized campaigns that resonate with specific segments of the population. Furthermore, the partnership will enable advertisers to leverage The Trade Desk’s programmatic platform to automate and optimize their campaigns across multiple channels, including linear TV, over-the-top (OTT) streaming, and digital platforms. This technology allows advertisers to reach their target audiences in the most efficient and cost-effective manner, ensuring that their campaigns deliver maximum impact. “We are thrilled to partner with The Trade Desk to offer our advertisers unparalleled data-driven solutions,” said Brian Lawlor, President of Local Media at Scripps. “By integrating our audience data with The Trade Desk’s platform, we’re giving advertisers the power to deliver highly targeted and personalized campaigns that drive results.” “We are excited to collaborate with Scripps and bring our shared vision for data-driven advertising to life,” added Neal Mohan, Chief Executive Officer of The Trade Desk. “This partnership will enable advertisers to unlock the full potential of their data and deliver campaigns that connect with consumers on a deeper level.” The Scripps and The Trade Desk partnership is expected to transform the advertising landscape for local businesses and national brands alike. By providing advertisers with access to cutting-edge data and technology, this collaboration will drive innovation and empower advertisers to achieve unparalleled results.E.W. Scripps Co. Enhances Programmatic Ad Buying Experience
E.W. Scripps Co. Enhances Programmatic Ad Buying Experience
E.W. Scripps Co. has partnered with The Trade Desk to streamline the programmatic ad buying process for advertisers. The company has implemented two new tech solutions: OpenPass and Unified ID 2.0 (UID2). OpenPass is an independent single sign-on solution that allows publishers to authenticate users, increasing identity signals on Scripps’ inventory. UID2 is a framework that enables advertisers to more accurately identify audiences and measure advertising performance across Scripps’ portfolio of sports, news, and entertainment content. Scripps is the first CTV publisher to adopt OpenPass technology. By combining OpenPass and UID2, the company aims to provide a more personalized advertising experience for consumers while accessing Scripps’ content across various platforms. Brian Norris, Chief Revenue Officer of Scripps, stated that these enhancements will solidify Scripps’ position as a premium streaming destination by connecting advertisers with the company’s engaged audience. Will Doherty, Vice President of Inventory Development at The Trade Desk, emphasized the growing value of authenticated environments for advertisers and the importance of adopting solutions that prioritize consumer safety and deliver premium results for advertisers. Through this partnership with The Trade Desk, Scripps seeks to enhance its programmatic ad buying experience, making it easier for advertisers to reach their target audiences and measure the effectiveness of their digital advertising campaigns.Scripps is partnering with The Trade Desk to provide advertisers with new data-driven tools. This partnership will give advertisers access to Scripps’ first-party data and insights, as well as The Trade Desk’s programmatic advertising platform. Advertisers will be able to use this data to create more targeted and effective advertising campaigns. Scripps’ first-party data includes information on viewer demographics, interests, and behaviors. The Trade Desk’s programmatic advertising platform allows advertisers to automate their campaigns and target specific audiences. This partnership is a significant development in the advertising industry. It gives advertisers access to a wealth of data and insights that they can use to improve their campaigns. It also makes it easier for advertisers to automate their campaigns and target specific audiences. Scripps is a leading media company with a portfolio of local television stations, national networks, and digital businesses. The Trade Desk is a leading provider of programmatic advertising solutions. This partnership is a major coup for both companies. It gives Scripps access to a new source of revenue, and it gives The Trade Desk access to a valuable new data source. Advertisers are likely to be very interested in this partnership. It gives them access to a wealth of data and insights that they can use to improve their campaigns. It also makes it easier for them to automate their campaigns and target specific audiences.
